This shows you a map of the world so you can see where your visits are coming from, and a graph of the top locations for visitors.
Why it matters
Targeting your marketing and advertising is a lot easier when you have location data for your visitors. You can see the whole world, or narrow down to countries or even regions to get a more specific view on what your visitors are doing.
This information also acts as a filter in other areas of the Analytics platform, so you can see and track performance by your visitors’ location.