In web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) β they arrived.
Medium
Written by Daniel Towers
Updated over 10 months agoIn web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) β they arrived.