In web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) โ they arrived.
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Written by Daniel Towers
Updated over a week agoIn web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) โ they arrived.