In web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) β they arrived.
Medium

Written by Daniel Towers
Updated over 3 months agoIn web analytics, source is where (website, newsletter, search engine, email, etc.) your visitors came from, while medium is how (paid, referral, search, direct) β they arrived.