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Does Silktide Analytics calculate data from a sample?

Daniel Towers avatar
Written by Daniel Towers
Updated over 3 months ago

Silktide records all visitor data, but when showing aggregate values we sometimes use samples.

For example, say a website had received 10 million views during a period, and you were applying complex filters for location, browser, and so on. Checking all 10 million views could result in unacceptable slow performance, so in such cases, Silktide might use a smaller sample and extrapolate from that. These samples are large enough that any error is almost guaranteed to be <0.5%.

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