Who should use Silktide

There is no limit to how many users you can add to Silktide, or charge for doing so. You should therefore consider everyone would get benefit from using the platform, and what access or training they might warrant.

Here are common roles that may apply to your organization, and how we recommend they use Silktide:

Website managers

Anyone with direct responsibility for a website should likely have full access and training for the Silktide platform. We recommend they are made Administrators.

Digital marketers

Anyone with responsibility for digital or online marketing will usually want to use Silktide to measure and optimize their SEO and user experience. They will typically find immediate value in setting up keyword & search campaigns to monitor, and reviewing their performance over time.

Marketers may optionally also consider looking at content and accessibility issues, if these are within their responsibility.

Content editors / CMS users

These are people who can create and edit pages within your website. Typically they contribute a lot of content to your website, but they are not technically knowledgeable. One of the primary benefits of using Silktide is that automated checks can ensure these users don’t break anything, without you having to train or police your policies excessively.

Usually we recommend you set these users up to only see non-technical checks that could impact them, such as spelling errors and broken links.

Developers / IT / Operations

These are technical staff responsible for programming, hosting, and supporting the website. In most organizations, this is a distinct role from people who produce the content or design the website itself.

We usually recommend developers are given access and training for most of the Silktide platform, and set up with a range of alerts for websites they are responsible for. If you are concerned with marketing or accessibility, we recommend Silktide gives your developers specialist expert training.

Website designers / UX designers

These are generally non-technical staff responsible for the visual appearance of your websites and web applications. They rarely have direct control over the website itself, but their work normally goes through a developer to be turned into working webpages.

Designers usually don’t need access to Silktide, but if you are concerned with accessibility, we recommend they are brought to a short Silktide training session to highlight concerns that will impact their work.