What are visitors and page views?

To put it as simply as possible: a visitor can view a bunch of pages, but they’re still just one person.

Each time a visitor loads a single page on your website, that counts as a page view. Page views is the total number of pages that have been looked at by your website visitors. Note that it is a total count, so if you have 2 visitors and visitor A looks at 2 pages and visitor B looks at 10 pages, your total count is 12 page views for 2 visitors, or an average of 6 per visitor.

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