This is a list of websites that have sent visitors to your site using a link. It’s basically the website they were looking at before they landed on your site.
Why it matters
This list removes all paid advertising campaigns and just shows you what sites are sending people your way. This may be local business listings, news mentions, or social media.
How to use it
While we often focus on paid campaigns and their results, the referrers screen lets you see what sites are directing users to you. Backlinks are a ranking factor with Google, but seeing them work (or recognizing that a link to your site has been shared and is getting a lot of attention) is like gold dust.
This is especially true if you’ve been performing outreach for backlinks, as it’s a direct measure of the effectiveness of those links once they’re published.