How to configure query parameters
To get to the query parameter settings for an analytics property, go to Analytics, click on the property you want to configure, and look at its Overview screen. Click on the Settings button in the top right, and then choose Query params from the navigation list on the left.
Silktide Analytics drops almost all query parameters from URLs by default. This helps to protect users and keep your data as clean as possible. The Query params settings allow you to adjust those settings on a per query parameter basis.
For each query parameter, you can choose what action the system will take:
Drop – we automatically drop all query parameters by default, but the option is available to make a specific list.
Keep – it is vital to understand that this will become part of the URLs you track in Analytics, so you likely only want to use “keep” if you need the query parameter to make the page work. (For example, we default to keeping “page” because of how WordPress URLs function.)
UTM query parameters are included by default, but you can add your own using these actions:
Medium – how was the link shared? Email, social, pay-per-click?
Source – source of your traffic. Like a search engine, website name, or social network.
Campaign – a promotion or marketing effort. The name of the sale, the contest name, or a product name.
Content – What did you click to get here? If you have multiple ads pointing at the same landing page, or maybe you have more than one CTA on your page, it can help to know which one exactly was driving the traffic.
Term – useful for paid search campaigns. Track which keywords brought people to your site.