How does Silktide Analytics work without cookies?
This is hard to explain without getting technical, and we have a written guide for that. But here’s the simplified version:
We take the IP address and browser of a visitor, and we do some maths with it to combine those into a magic number that changes every 24 hours.
We immediately forget their IP address and browser. They are never ever stored.
This magic number is designed so that it’s impossible for us to turn it back into the IP address. And it’s designed so it changes every 24 hours in a way that we can never reverse it.
This lets us do many of the things you want from an analytics solution, like count unique visitors, and identify entrance and exit pages.
But it also means that even if you had access to all of Silktide’s data, none of it could be used to identify anyone.