Exit pages screen

An exit page is the last page a visitor viewed before they left the site.  The table gives you the URL of the page, how many visitors exited from that page, the average duration users spent looking at the page, and how far they scrolled.

Why it matters

These are pages where the visitors left.  If it wasn’t the last step in a signup form, perhaps you didn’t want them to go?

How to use it

Consider the duration and average scroll.  How much of the page are visitors engaging with?  Visit the pages yourself.  Take a look and consider the experience, and what they were seeing.  Are there improvements that can be made?  Perhaps you need to add or change a call to action?

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