Why it matters
Campaigns are typically created and tracked by your marketing team to raise awareness of your brand and products.
Marketing costs money, whether directly (like paid adverts) or indirectly (like organic social content).
It’s important to understand how your marketing efforts impact your business. It’s critical that you can tie user behavior on your website to individual campaigns.
How to use it
You’ll need to set up your tracking links from external sources as you normally would. Silktide will pick up anything in the ‘utm_campaign’ query parameter and list it under the Campaigns section of Analytics.
Campaigns can also act as a filter across the reporting, so you can drill into the data to get more information on exactly how that campaign performed with visitors. Did it drive traffic to the site? Did those visitors stick around? Did they convert?